Course curriculum

  • 1

    Week 1 - Get Started & Auto Amazon Ads

    • Before we begin...

    • How to use this course dashboard

    • Week 1 video

  • 2

    Week 2 Manual Ads

    • Week 2 video

  • 3

    Week 3 Golden Keyword Ads

    • Week 3 video

  • 4

    Week 4 Management & Monitoring Your Ads

    • Week 4 video

    • Before you go...a few short questions:

What You Get:

By the end of the course, you will have a detailed understanding of best practices for advertising books on Amazon.

You will:

  • Know how to prepare your books for Amazon ads

  • Understand The Secrets of Amazon ads Relevancy

  • Understand how Amazon ads work

  • Identify target books to place your ads beside

  • Identify Your Golden Keywords

  • Know the easy ways to get sales on Amazon with ads

  • Grow your author business reliably and consistently with Turbocharged ads

  • Know which ads types to use, how to monitor them and adjust for higher performance

Who is this for:

The course is intended for authors and publishing industry professionals alike. This program is ideal for fiction and non-fiction authors, consultants and coaches, virtual assistants, and all who want to get Amazon ads right, including staff at publishing houses, marketing agencies, and PR firms. You do NOT need to be tech-savvy in order to take this course. You will learn step-by-step strategies to set up your ads, plus you can watch all course recordings at your pace so you can revisit course lessons if needed.

How the course is delivered:

This course contains recorded sessions only, but you can ask questions inside the course and they will be answered usually within 24hrs.


Laurence O'Bryan

Author & Digital Marketing Agency Founder

Laurence O’Bryan is an author and the founder of a leading global book advertising agency focused on one thing: book sales. His agency provides advertising & book production services for authors all around the world. His agency – BooksGoSocial – has managed over 10,000 ad campaigns for authors. Data analysis of those campaigns has identified the keys to success with book advertising & promotion. Laurence had three books published by HarperCollins around the world. He also self published further novels and guides to book promotion. He was previously the director of the College of Digital Marketing in Ireland where he devised and taught a Diploma in Digital Marketing. Laurence has received awards, spoken at dozens of events, including the Writer’s Digest Conference, the Nonfiction Writers Conference, the London Book Fair, the Key West Mystery Writers’ Conference and the Southern California Writers’ Conference, among others. Previously he worked as an International Sales Director for a software company.