About the Instructor

Laurence O'Bryan

Author & Digital
Marketing Lecturer

About the Instructor

Laurence O'Bryan, has been training authors, and others, in digital marketing since 2012. He is also a published author.

Laurence was published by Harper Collins globally, and by ten other publishers in translation. His first novel, The Istanbul Puzzle, won the Southern California Writers Conference Best Novel award in 2007.

Laurence founded BooksGoSocial.com and this training site to help other authors get discovered.

His background includes over thirty years in sales, sales management, marketing and training.


A message for every author who wants to master digital marketing:

Here's the situation you are in:

You don't know how to cost-effectively get your book out to a wider audience using such a powerful tool as digital marketing. You may have been using some digital marketing tools, but are wondering how do you get the most out of it.

And you know that there are effective ways for authors to use digital marketing, because some other authors are getting it right.

And trying to figure out how to use digital marketing to increase your readership can be a nightmare if you have to learn how to use digital marketing without a reliable guide who has proven experience in finding readers.

And there are high-cost courses, claiming expertise in digital marketing for authors, but you need to find something that delivers on its promise, at a reasonable price.

And you need to know the insider secrets of digital marketing from an author who uses digital marketing to sell books.

You need to be sure of who this person is, what he has done, and how this will help YOU.


This course will help you to:

  • Stop sabotaging your own digital marketing efforts

  • Save yourself from wasting lots of YOUR valuable time

  • Learn how to develop a digital marketing plan fast

  • Discover how digital marketing works for authors

  • Discover the insider secrets about using digital marketing to find readers

  • Ensure you can get a maximum monthly payday from your book

  • Gain maximum exposure for your book

  • Learn how to efficiently use digital marketing for communications

  • Discover the secret tactics that will instantly put you on a level playing field with ever published author, with a digital marketing team behind them!

Who is Laurence O'Bryan?

Laurence O'Bryan during The Dublin Writers' ConferenceLaurence O'Bryan is an expert in digital marketing whose accomplishments include:

  • Masters in Marketing from Herriot Watt University
  • Graduate with Distinction in Training Course Development
  • U.S. Trained Course Facilitator
  • 30 years experience in IT sales, sales management and marketing. Worked targeting businesses and consumer sales, managing teams up to 25
  • Taught sales, marketing, and digital marketing to writers at International conferences & the Irish Writers Center, Ireland's leading writers center, where he is now a Director
  • Became Director of the College of Digital Marketing at City Colleges in Dublin in 2013.

He is also:

  • An author who has been on the inside of the publishing industry and knows how it works
  • A #1 Amazon Best Selling Author, in two categories
  • An experienced writer, short listed for Irish Crime Writer of the Year in 2012
  • Translated into 11 languages and published by the world's leading publishers, including Harper Collins & Hachette
  • Winner of the Best Novel Submitted Award at the Southern California Writers Conference 2007

Here's Exactly What You're Going To Get With The Course In Basics Of Digital Marketing For Authors:

  • Video Training
  • Discussion Forum Online
  • Fast track material so you are not overloaded
  • No padding, just what you NEED to learn FAST
  • Content that will fast track any author with little experience of digital marketing to learn how to use it right
  • Content that will UPGRADE any author's digital marketing expertise fast
  • Access to Full Course Online, 24 hours a day, 7 days a week, for you to learn at your own pace


If you're an author who wants to see their book selling, here's why you need to act on this right now.

  • This is the golden age for independent writers to sell books
  • Insider knowledge is essential to success
  • This course is a once-in-a-lifetime opportunity to have a proven online digital marketing expert walk you through this process
  • Because of recent industry upheavals, now is the perfect opportunity for authors to market their own books using digital marketing

This is your opportunity!

Publishing has changed in the last 5 years. Retain the techniques you need that will help you succeed.

And, last but not least, we are a Partner Member of The Alliance of Independent Authors, the leading independent author association in the world and adhere to their Code of Conduct, verified & enforced to ensure authors get value for money from service providers.

Get Started Now

Don't miss this breakthrough online course that will show you exactly how to sell your book with digital marketing.

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Course curriculum

16 Lessons | Estimated duration 1.0 hours
  • 1. Introduction ( 2 Videos )

  • 2. Do We Need It? ( 1 Video )

  • 3. What Is Digital Marketing ( 1 Video )

  • 4. What is a DM & SM Audit? ( 1 Video )

  • 5. What Is A DM & SM Plan? ( 1 Video )

  • 6. The Digital Marketing Mix ( 1 Video )

  • 7. Smart Objectives ( 1 Video )

  • 8. The Reader Proposition Exercise ( 1 Video )

  • 9. Classic Marketing - The 5 P's ( 1 Video )

  • 10. Zuckerberg's Law ( 1 Video )

  • 11. Attribution Management ( 1 Video )

  • 12. Why Book Marketing Plans Fail ( 1 Video )

  • 13. Digital Marketing Strategy Overview ( 1 Video )

  • 14. Digital Marketing Tools ( 1 Video )

  • 15. Final Slide ( 1 Video )