Masterclass in Public Relations for Authors

by Elizabeth Garrett
Buy $29.00
Denise Nall

Appropriate for content.

Excellent information! As a new writer, this is information I wish I had researched and known about sooner.

Fred Tyre

Simply Amazing

I had no idea what could be done to get your name out there to sell books. I have a lot of work ahead of me, but it is better than sitting on my hands wondering how I can sell more books. Thank you. Sincerely.

Lynn Watson

When speaking with other authors, I'm always amazed at their reluctance to embrace social media and marketing. After spending so much time writing, editing and preparing a book - getting it ready for the marketplace. In today's market the responsi...

Denise Nall

Excellent information! As a new writer, this is information I wish I had researched and known about sooner.

Fred Tyre

I had no idea what could be done to get your name out there to sell books. I have a lot of work ahead of me, but it is better than sitting on my hands wondering how I can sell more books. Thank you. Sincerely.

Lynn Watson

When speaking with other authors, I'm always amazed at their reluctance to embrace social media and marketing. After spending so much time writing, editing and preparing a book - getting it ready for the marketplace. In today's market the responsi...

Elizabeth Garrett
Elizabeth Garrett

About the instructor

Elizabeth M. Garrett
Public Relations Coach, Editor, Trainer, and Author

Elizabeth M. Garrett is an expert in public relations whose accomplishments include:

Master’s degree in Communications from University of Louisiana, Lafayette

Thirty years of experience in writing, editing and public relations


A professional accreditation in public relations

Has served the book publishing industry since 2015 as a professional editor and publicist; in 2016 established Polish Point Editing.


She is also:

A teacher/coach for authors in the Southeastern United States

A contributing author for three books and counting

Experienced with establishing communications and marketing plans for small businesses from ground floor up

Past Public Relations Professional of the Year by the Memphis, TN Chapter of Public Relations Society of America
Experienced media relations professional. She has been interviewed and quoted in newspapers, magazines and radio shows internationally; television shows regionally.

A blogger

Regional award recipient for publications she has edited throughout her career

Versed in working with internationally known speakers/authors

Elizabeth Garrett is uniquely qualified as an experienced public relations professional, who is immersed in the book industry, to help you understand the role public relations plays in building your fan base.

Public relations is an essential and easy to learn skill, which allows modern writers to build a strong foundation for promoting and marketing their books in a competitive and dynamic marketplace.

What problems do most authors face…

  • So many options for book promotions and marketing
  • Which way is the most effective, especially on a limited income

This course is suitable for:

  • Writers who want to break through the marketplace noise and establish a strong foundation for promoting their books.
  • Writers who desire to make the most out of their time and financial resources spent on book promotions.


If you are one of these, then you will benefit the most from this practical short course. Most authors don’t understand the overall landscape for book promotions. Bombarded with information, they struggle with which ways are the best to impact sales.

This course provides the solution.


What are you going to get from this course?

You will greatly increase the chances of creating a real income from book promotions. This online course will give you the knowledge you need to understand laying a strong foundation for sustainable promotions and marketing, fast.

By taking this course you will learn:

  • Why public relations is necessary for authors and how it differs from marketing
  • The impact of public relations on sales
  • Step by step instructions for putting together a public relations plan with clearly defined goals, objectives, and strategies
  • How to incorporate media outlets and other audiences into your promotions
  • Best practices for writing and sending press releases
  • Pitching to news media
  • What goes into an author press kit
  • General tips for public relations and promotions
  • Ways to go about establishing yourself long-term through social media
  • Key factors in maintaining and growing your support network.


Whether you are traditionally published or self-published, fiction or non-fiction, here’s why you need this course:

  • To learn best how to leverage your support network to build a strong fan base
  • To learn where you as an author need to focus efforts in communicating with your audience
  • To gain a solid understanding of your role in book promotions and how to do so effectively
  • To help you get the most out of time and money spent on book promotions.
  • On average, most books sell fewer than 150 copies. We want you to far exceed the average.
  • Public relations is the foundation for building a strong marketing platform.
  • Your course leader has been practicing public relations and marketing for thirty years.


Course Contents

15 Videos
16 Texts
4 PDFs