Basics Of Digital Marketing For Authors

by Laurence O'Bryan
Enroll for free
Crystal James

Basics of Digital Marketing For Authors

This class was very informative looking forward to doing more courses. Doing some of the criteria already but other things I haven't started doing yet but I will.

Alexie Linn

Exactly what it promises

This is a step by step overview of digital marketing, as the title states. It's short, clear, and concise. An excellent beginning to pinpoint areas that I need more help with. Mr. O'Bryan speaks clearly -- I appreciate that. No high pressure, ...

Jan Graham

Really Helpful

The course was very helpful in helping me work out the first steps of digital marketing plan for my book.

Crystal James

This class was very informative looking forward to doing more courses. Doing some of the criteria already but other things I haven't started doing yet but I will.

Alexie Linn

This is a step by step overview of digital marketing, as the title states. It's short, clear, and concise. An excellent beginning to pinpoint areas that I need more help with. Mr. O'Bryan speaks clearly -- I appreciate that. No high pressure, ...

Jan Graham

The course was very helpful in helping me work out the first steps of digital marketing plan for my book.

Aaron Yeoman

Well set out course with 'bite-size' chunks of information summarized on screen and elaborated upon in audio format. Some new insights and author-specific advice not found in more generic marketing courses.

Maxine Sylvester

Gives you a full background for what you will need to market your book, it will need plenty of your time, but if it is what you want then you need to put in that time and effort. I have not tried any of the paid courses, but would certainly look...

Grace Chang

I use the word "youthful marketer". I beg you get what I mean. :) I'm a youthful marketer. This course stresses on the objectives. It's so helpful. A newbie like me can easily forget to put this into consideration. Ouch, that hurts. Object...

Bhagya Chandrashekar

The course was very helpful. I am one to shy away from DM but there is such potential here, I cannot overlook. Thank you.

Brenda Anderson

Thank you! This was a lot of really good information!

Marlyn Mohs

I am a complete newbie to the DM world. Before I completed my book, I avoided social media partially because I didn't really understand it. My daughter made a Twitter for me and a FB that I still don't fully understand. So, you can imagine how out...

Lilyana Srnoguy

Very informative, right length, recommend to every author

Linda Zupancic

I appreciated this course that broke down the big picture of Digital Marketing into bite sized pieces that made sense. Then giving the next steps when I had finished digesting what had been served. Thankyou Lawrence

kristina pawliw

Concise but full of relevant information. Love these courses!

Michael Rogers

The lessons were a great general overview to help set up for more in-depth classes. I'm moving from this to Twitter and Email and can't wait!

Daccari Buchelli

This miniature course for Authors was informative and concise. The step by step videos with text and audio overlap were simple to understand and provide some great tips on marketing strategies for the modern age.

Keisha Ramdhanie

I really enjoyed this course because it was modern, relevant, and easy to understand. I look forward to implementing what I've learned!

Keisha Ramdhanie

I really enjoyed this course because it was modern, relevant, and easy to understand. I look forward to implementing what I've learned!

Jaye Marie

This is the very first on line course I have ever taken, and I found it really informative. Some of the points I was familiar with, but there was much that was news to me. It certainly gave me a lot to think about, and I am sure my marketing skill...

Colleen Busse

The information contained in this course will help many authors achieve their dreams.

Carmel Audsley

Everyone, regardless of your proficiency with digital media, can learn something from the Basics of Digital Marketing course. It is presented in an informative way, with each step explained. As writers, you can sometimes feel that the time spent...

Phil Phoenix

Having taken this course I realised how much I didn't know, and how much Lawrence knows about marketing. The value of this course is beyond what I thought and is a must for any writer who wants good solid book sales. Phil Phoenix - author of Th...

Marcel St. Pierre

Very happy with this course - glad to have had this be my first foray into the 'booksgosocialtraining' series. Laurence was knowledgeable, didn't delve into (as he says) 'flim flam' and 'jargon' and spoke with just the right amount of an Irish lil...

Laurence O'Bryan
Laurence O'Bryan
Founder BooksGoSocial & the Dublin Writers Conference

About the Instructor

I founded BooksGoSocial.com in 2013 after being traditionally published, by Harper Collins, and translated into 10 languages. I found myself with a huge online following and decided to help other authors find readers.

Before getting published I was the international sales director for a software company. I spent 25 years in sales, sales management and training. I was teaching sales and marketing skills from 1998 in London, trained as a facilitator in Phoenix, Arizona, in 2005 and also gained a facilitation qualification in Dublin in 2012.

I am a board member of the Irish Writers Center, a committee member of the Irish Writers Union and the founder of the Dublin Writers Conference.

I live in Dublin, near the Dublin mountains, from where I commute to our office in the literary heart of the city.

admin@booksgosocial.com


With eBook revenues expected to grow 16% annually from 2016-2020, resulting in a market value of $29.5B in the U.S. alone, NOW is the time for you to learn the basics of digital marketing. The growth projection below is from Statista.com.



Digital marketing is an essential and easy to learn subject, which allows modern writers to find readers for themselves in this rapidly growing market.

This course will also allow you to be better informed when purchasing digital marketing promotion and advertising services, to ensure you get the best return for your investments.


By taking our short course you will learn:

1. What is Digital Marketing, and why we need it,

2. What a Digital Marketing & Social Media Audit is,

3. What a 7 Pillar Digital Marketing Plan is,

4. What the Digital Marketing Mix is,

5 What your SMART DM objectives might be,

6. What the classic marketing 5Ps are,

7. How Zuckerberg's Law affects you,

8. What Attribution Management is,

9. Why Book Marketing Plans Fail.


Here's why you need this course:

1. Understanding marketing is a key skill all authors need to ensure their efforts writing a book are not wasted,

2. Marketing is easy to learn,

3. Marketing can be enjoyable too, as you find new ways to reach readers,

4. Marketing is a key skill to help you increase the money you earn from your writing,

5. Our courses focus just on what you need to learn. There is no padding,

6. You can apply the information quickly,

7. Your course leader has been practicing marketing for over 25 years.



Your Course Leader:


Laurence O'Bryan

Digital Marketing Expert, Founder BooksGoSocial.com


Laurence O'Bryan is an expert in digital marketing whose accomplishments include:

  • Masters in Marketing from Herriot Watt Universit
  • 30 years experience in IT sales, sales management and marketing. Worked targeting businesses and consumer sales, managing teams up to 25
  • Became Director of the College of Digital Marketing at City Colleges in Dublin in 2013 and, after devising and delivering a Digital Marketing Diploma Course for three years.

He is also:

  • An author who has been on the inside of the publishing industry and knows how it works
  • A #1 Amazon Best Selling Author, in two categories
  • An experienced writer, short listed for Irish Crime Writer of the Year in 2012
  • Translated into 11 languages and published by the world's leading publishers, including Harper Collins & Hachette
  • Winner of the Best Novel Submitted Award at the Southern California Writers Conference 2007
  • He spent ten years trying to get published, until he started a blog and Twitter account in 2010
  • He got a three book deal from Harper Collins 11 months later

Laurence O'Bryan is uniquely qualified, as a published author and marketing expert, to help you understand everything you need to know about using viral marketing to sell your book.

And there's more...

  • Laurence founded BooksGoSocial in January 2013 to help authors get discovered
  • He has helped market over 3,500 books through BooksGoSocial over the past three years, mainly from U.S. based authors
  • He has received a long list of written and video based testimonials from authors he has helped
  • He founded the Dublin Writers Conference in 2014. It features acclaimed writers from all over the world
  • He has overseen a growth to over 730,670 in Twitter followers & manages Facebook groups & pages with over 30,000 members


What problems do most authors face…

This course is suitable for two sorts of writers:

  1. Writers who always wanted to market their book/s but never studied marketing.
  2. Writers who have taken on board many of the ideas for digital marketing, but now want to understand more.

If you are one of these then you will benefit the most from this practical short course. Most authors don’t understand the marketing landscape facing them when selling their books online. They struggle to understand what they can do to help a book to sell and can waste money easily.

This course provides the solution.

What are you going to get from this course?

You will greatly increase the chances of creating a substantial income from selling books online to a worldwide audience. You will avoid the mistakes most authors make and improve your skills. This online course will give you the knowledge you need to understand the basics of digital marketing.

Here is what some learners said about our courses:


"Packed with lots of good information." Margery Phelps


"I found it extremely easy to follow and helpful. I am following the plan." Susi Wright



Get Started Now

Go ahead, click the start button below now, and you're on your way to the success you want!

Do it now. It's FREE.

And, last but not least, we are a Partner Member of The Alliance of Independent Authors, the leading independent author association in the world and adhere to their Code of Conduct, verified & enforced to ensure authors get value for money from service providers.

Course Contents

16 Videos
1.0 hr

What's Included

Do We Need It?
03:50
What Is Digital Marketing
05:41
What is a DM & SM Audit?
04:12
What Is A DM & SM Plan?
03:17
The Digital Marketing Mix
05:46
Smart Objectives
02:01
The Reader Proposition Exercise
01:45
Classic Marketing - The 5 P's
06:50
Zuckerberg's Law
03:11
Attribution Management
04:53
Why Book Marketing Plans Fail
05:16
Digital Marketing Strategy Overview
02:53
Digital Marketing Tools
01:45
Final Slide
01:16