Fast Track Basics Of Digital Marketing For Authors

by Laurence O'Bryan
Enroll for free
Robert Lehmann

Basics of Digital Marketing

Five stars. The concept of goal setting with accountability is amazingly similar to the steps for achieving success in the business world or even becoming financially stable. From my own experience, I have found that setting goals, perseverance wi...

Debra Dugger

This course is very useful

As a new author not well-versed in social media, this Basics of Digital Marketing course has been immensely useful. It provides a wonderful overview of marketing tools available to authors, several of which I had never heard of.

Alathia Morgan

It was a helpful crash course on the basics of digital marketing.

It was a helpful crash course on the basics of digital marketing. I have been doing digital marketing for a while now and this course still some things that I hadn't thought about or tried yet. Thank you.

Robert Lehmann

Five stars. The concept of goal setting with accountability is amazingly similar to the steps for achieving success in the business world or even becoming financially stable. From my own experience, I have found that setting goals, perseverance wi...

Debra Dugger

As a new author not well-versed in social media, this Basics of Digital Marketing course has been immensely useful. It provides a wonderful overview of marketing tools available to authors, several of which I had never heard of.

Alathia Morgan

It was a helpful crash course on the basics of digital marketing. I have been doing digital marketing for a while now and this course still some things that I hadn't thought about or tried yet. Thank you.

Angel Medina

I found this course to be rather informative and I found out that I'm on the right track, but there is room for improvement to my marketing efforts. I recommend this course to any new author or one that might be struggling to make sales.

Michael Le Houx

I very much enjoyed and appreciated this course. It has certainly given me a great deal to think about. Many thanks. Michael

jessica adams

I thought this course was organized well. I feel it offers helpful information. Thank you very much for offering this course.

Vanessa G. Oltmann

Clear and useful introduction to online marketing for authors, from the foundations to tools. Very useful.

Juliana Bond

Thank you so much for this course, I thoroughly enjoyed it! I feel it will help me tremendously in my quest to become a recognised author. I will certainly be taking more of your courses. Like they say; knowledge is power!

Steven Ira

This was a well organized overview of the field. It produced in me a conviction that actual experience informed the material. Having come to maturity long before this new digital world, I also frequently experienced some despondency contemplat...

Lisa Mackay

This course is very well presented, giving helpful advice and valuable information to those of us just starting out in self promotion.

John Poindexter

Learned several new points for marketing books. Very interesting and self-paced to where you can stop and come back to finish. I believe it will help new authors to learn what one must do to start a marketing plan.

Crystal James

This class was very informative looking forward to doing more courses. Doing some of the criteria already but other things I haven't started doing yet but I will.

Alexie Linn

This is a step by step overview of digital marketing, as the title states. It's short, clear, and concise. An excellent beginning to pinpoint areas that I need more help with. Mr. O'Bryan speaks clearly -- I appreciate that. No high pressure, ...

Jan Graham

The course was very helpful in helping me work out the first steps of digital marketing plan for my book.

Aaron Yeoman

Well set out course with 'bite-size' chunks of information summarized on screen and elaborated upon in audio format. Some new insights and author-specific advice not found in more generic marketing courses.

Maxine Sylvester

Gives you a full background for what you will need to market your book, it will need plenty of your time, but if it is what you want then you need to put in that time and effort. I have not tried any of the paid courses, but would certainly look...

Grace Chang

I use the word "youthful marketer". I beg you get what I mean. :) I'm a youthful marketer. This course stresses on the objectives. It's so helpful. A newbie like me can easily forget to put this into consideration. Ouch, that hurts. Object...

Bhagya Chandrashekar

The course was very helpful. I am one to shy away from DM but there is such potential here, I cannot overlook. Thank you.

Brenda Anderson

Thank you! This was a lot of really good information!

Marlyn Mohs

I am a complete newbie to the DM world. Before I completed my book, I avoided social media partially because I didn't really understand it. My daughter made a Twitter for me and a FB that I still don't fully understand. So, you can imagine how out...

Lilyana Srnoguy

Very informative, right length, recommend to every author

Linda Zupancic

I appreciated this course that broke down the big picture of Digital Marketing into bite sized pieces that made sense. Then giving the next steps when I had finished digesting what had been served. Thankyou Lawrence

kristina pawliw

Concise but full of relevant information. Love these courses!

Michael Rogers

The lessons were a great general overview to help set up for more in-depth classes. I'm moving from this to Twitter and Email and can't wait!

Daccari Buchelli

This miniature course for Authors was informative and concise. The step by step videos with text and audio overlap were simple to understand and provide some great tips on marketing strategies for the modern age.

Keisha Ramdhanie

I really enjoyed this course because it was modern, relevant, and easy to understand. I look forward to implementing what I've learned!

Keisha Ramdhanie

I really enjoyed this course because it was modern, relevant, and easy to understand. I look forward to implementing what I've learned!

Jaye Marie

This is the very first on line course I have ever taken, and I found it really informative. Some of the points I was familiar with, but there was much that was news to me. It certainly gave me a lot to think about, and I am sure my marketing skill...

Colleen Busse

The information contained in this course will help many authors achieve their dreams.

Carmel Audsley

Everyone, regardless of your proficiency with digital media, can learn something from the Basics of Digital Marketing course. It is presented in an informative way, with each step explained. As writers, you can sometimes feel that the time spent...

Phil Phoenix

Having taken this course I realised how much I didn't know, and how much Lawrence knows about marketing. The value of this course is beyond what I thought and is a must for any writer who wants good solid book sales. Phil Phoenix - author of Th...

Marcel St. Pierre

Very happy with this course - glad to have had this be my first foray into the 'booksgosocialtraining' series. Laurence was knowledgeable, didn't delve into (as he says) 'flim flam' and 'jargon' and spoke with just the right amount of an Irish lil...

Laurence  O'Bryan
Laurence O'Bryan
Author & Digital Marketing Lecturer

About the Instructor

Laurence O'Bryan, has been training authors, and others, in digital marketing since 2012. He is also a published author.

Laurence was published by Harper Collins globally, and by ten other publishers in translation. His first novel, The Istanbul Puzzle, won the Southern California Writers Conference Best Novel award in 2007.

Laurence founded BooksGoSocial.com and this training site to help other authors get discovered.

His background includes over thirty years in sales, sales management, marketing and training.

admin@booksgosocial.com

Digital marketing is an essential and easy to learn skill, which allows modern writers to find readers for themselves, in a rapidly evolving book market.

This short, free course, arranged in easily digestible 3 to 5 minute sections, will help you to master this skill fast. There are no catches. You can unsubscribe from course emails any time at the bottom of the email.


By taking our short course you will learn:

1. What Digital Marketing is, and why authors need it,

2. What a Digital Marketing & Social Media Audit is,

3. What a 7 Pillar Digital Marketing Plan is,

4. What the Digital Marketing Mix for Authors is,

5 What SMART DM objectives,

6. What the classic marketing 5Ps are,

7. How Zuckerberg's Law will affect you,

8. What Attribution Management is,

9. Why Book Marketing Plans Fail.


Here's why you need this course:

1. Understanding marketing is a key skill all authors need to ensure their efforts writing a book are not wasted,

2. Marketing is easy to learn,

3. Marketing can be enjoyable too, as you find new ways to reach readers,

4. Marketing is a key skill to help you increase the income you earn from your writing,

5. Our courses focus just on what you need to learn. There is no padding,

6. You can apply the information quickly,

7. Your course leader has been practicing marketing for over 25 years.



Your Course Leader:


Laurence O'Bryan

Digital Marketing Expert, Founder BooksGoSocial.com


Laurence O'Bryan is an expert in digital marketing whose accomplishments include:

  • Masters in Marketing from Herriot Watt University
  • 30 years experience in IT sales, sales management and marketing. Worked targeting businesses and consumer sales, managing teams up to 25
  • Became Director of the College of Digital Marketing at City Colleges in Dublin in 2013 after devising and delivering a Digital Marketing Diploma Course for three years.

He is also:

  • An author who has been on the inside of the publishing industry and knows how it works
  • A #1 Amazon Best Selling Author, in two categories
  • An experienced writer, translated into 11 languages and published by the world's leading publishers, including Harper Collins & Hachette
  • Winner of the Best Novel Submitted Award at the Southern California Writers Conference 2007
  • Spent ten years trying to get published, until he started a blog and Twitter account in 2010
  • He got a three book deal from Harper Collins 11 months later.

Laurence O'Bryan is uniquely qualified, as a globally published author and marketing expert, to help you understand everything you need to know about using viral marketing to sell your book.


What problems do most authors face…

This course is suitable for two sorts of writers:

  1. Writers who always wanted to market their book/s but never studied marketing.
  2. Writers who have taken on board many of the ideas for digital marketing, but now want to understand more.

If you are one of these then you will benefit the most from this practical short course. Most authors don’t understand the marketing landscape facing them when selling their books online. They struggle to understand what they can do to help a book to sell and can waste money easily.

This course provides the solution.

What are you going to get from this course?

You will greatly increase the chances of creating a real income from selling books online to a worldwide audience. You will avoid the mistakes most authors make and improve your skills. This online course will give you the knowledge you need to understand the basics of digital marketing, fast.

Here is what some learners said about our courses:


"Packed with lots of good information," Margery Phelps.


"I found it extremely easy to follow and helpful. I am following the plan," Susi Wright.


"I'd known about Books Go Social for a while and was under the foolish impression that I'd already picked up all the necessary tips for independent book marketing. This course taught me otherwise. In a very concise and clear manner, you learn the fundamentals in a way that makes you look at how you market your books differently. I'm already planning new strategies and preparing to adjust my current ones. This is a tremendous course I wish I'd taken much earlier," Randy Anderson.



Get Started Now

Go ahead, click the start button below now, and you're on your way!

Do it now. It's FREE.

And, last but not least, we are a Partner Member of The Alliance of Independent Authors, the leading independent author association in the world and adhere to their Code of Conduct, verified & enforced to ensure authors get value for money from service providers.

Course Contents

16 Videos
1.0 hr

What's Included

Do We Need It?
03:50
What Is Digital Marketing
05:41
What is a DM & SM Audit?
04:12
What Is A DM & SM Plan?
03:17
The Digital Marketing Mix
05:46
Smart Objectives
02:01
The Reader Proposition Exercise
01:45
Classic Marketing - The 5 P's
06:50
Zuckerberg's Law
03:11
Attribution Management
04:53
Why Book Marketing Plans Fail
05:16
Digital Marketing Strategy Overview
02:53
Digital Marketing Tools
01:45
Final Slide
01:16